Valspar- Shake It Up
A fully integrated campaign for paint company- Valspar.
'Shake It Up' is a campaign rooted in the brand's unique selling point: the paint mixing process.
Valspar has shunned the way other paint brands sell their product. There's no rows of product on shelves. They have a wall of thousands of paint chips, a scanner and a paint shaking machine. Customers find their exact colour or bring in an item they love to colour match and watch as their paint is shaken up to that exact colour before their eyes. They're shaking up paint, the industry and homes up and down the country.
'Shake It Up' is a campaign rooted in the brand's unique selling point: the paint mixing process.
Valspar has shunned the way other paint brands sell their product. There's no rows of product on shelves. They have a wall of thousands of paint chips, a scanner and a paint shaking machine. Customers find their exact colour or bring in an item they love to colour match and watch as their paint is shaken up to that exact colour before their eyes. They're shaking up paint, the industry and homes up and down the country.
